Originally

The origin of The Eye of Tokyo stems from a simple thought "Is it still possible to find quality, inexpensive glasses?"
And the answer is yes, in Japan.

Indeed, when most manufacturers choose between a "quality" or "inexpensive" label, Japanese companies do not decide. It is under the effect of local competition and corporate values that they respect both their products and their customers.   

“We were fascinated by the ability of Japanese companies to offer inexpensive products of impeccable quality. With our new collection, we want to offer an innovative and quality alternative at the right price. "
   
The Eye of Tokyo

In Tokyo, Augustin (Co-Founder) and the president of the company Tenyou. 

Intercultural collaboration   

In Japan, sunglasses are very popular for their eye protection against UV rays but also for the aesthetic finish they bring to a dress look.

The Japanese eyewear design house Tenyou with whom we collaborate has based its reputation on 16 years of experience in the creation of sunglasses and specializes in the design of this type of frame with dual vocation, UV filter and fashion accessory. . Tenyou immediately stood out for the quality of its protective lenses (UV 400) and the ultra-trendy designs of its products.

In Tokyo, the founding team was able to meet the company in their Kamakura offices to set up the project to create new collections under the name “The Eye of Tokyo (東京 の 目)”, reflecting the complicity of Franco-Japanese relations who share such a unique vision of fashion and design. 

"Directly with the Paris team, we exchange, select and create new collections in collaboration with Japanese designers exclusively designed for our French and European customers"

  Max Chen, Tokyo

Co-founder and Designer 

 

 

 

 

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